Ranking a Brand-New Personal Injury Attorney in 14 Days
Personal Injury Law · Southern California · Extremely Competitive Market
The Challenge
Personal injury law is one of the most competitive local SEO markets in the United States. This was a cold start — not a re-optimization.
The Strategy
Instead of traditional slow-burn SEO, we deployed a high-intent, geo-dominance strategy.
1. Hyper-Structured GBP Optimization
- Fully optimized primary + secondary categories
- Legal-service-specific service descriptions
- Keyword-aligned service sections
- Optimized business description for entity recognition
- Geo-targeted service areas
- NAP precision across ecosystem
2. Website Built for Entity + Topical Authority
The website was AI-assisted but structured intentionally. No generic AI spam pages — every page mapped to a keyword intent cluster.
- Practice-area silo structure
- Spanish + English intent capture
- Location-specific landing pages
- Structured schema (LegalService + FAQ)
- Conversion-focused CTAs
- Internal linking relevance clusters
3. Behavioral SEO Signals
Google doesn't rank content alone. It ranks behavior and authority signals.
- Click-through optimization from GBP
- Engagement optimization
- High-clarity CTA positioning
- Review velocity initiation
- Fresh content indexing cycles
The Results (Within 14 Days of GBP Launch)
Despite a 14-day-old GBP, 3-month-old website, zero aged authority, and no legacy backlink profile — this profile penetrated the core service area and outranked established firms with hundreds of reviews and 10+ years of domain age.
Why This Worked
Most agencies try to out-muscle competitors with backlinks. We focused on precision:
This is the difference between
"Doing SEO" → Engineering Local Dominance