Local SEO for Contractors: The Ultimate Guide

What is Local SEO?

Local SEO is the process of optimizing your online presence to attract more business from relevant local searches. For contractors, this means showing up when someone searches "plumber near me" or "HVAC repair [city name]".

The Three Pillars of Local SEO

1. Google Business Profile

Your GBP is the foundation of local SEO. It determines your visibility in the "Map Pack" – the 3 local business listings that appear at the top of search results.

2. On-Page SEO

Your website needs to be optimized for local keywords:

Location-specific title tags

Service area pages

Local schema markup

NAP consistency

3. Off-Page SEO

Building local authority through:

Citations (business directory listings)

Backlinks from local websites

Reviews across platforms

Local content and PR

Service Area Pages: Your Secret Weapon

Create individual pages for each city you serve. Each page should include:

City name in the title and H1

Unique, helpful content about serving that area

Local testimonials

Specific services offered there

Local phone number (if applicable)

The Review Strategy

Reviews impact both rankings and conversions:

1. Ask every satisfied customer for a review

2. Make it easy with a direct link

3. Respond to every review

4. Never fake reviews or pay for them

Tracking Your Progress

Monitor these metrics:

Google Maps ranking for key terms

Organic ranking for local keywords

Website traffic from local searches

Phone calls and form submissions

Review count and rating

Get Started Today

Local SEO takes time, but the results are worth it. Request your free local SEO audit to see where you stand.